From humble beginnings WMSC (West Midland Shoe Co Ltd) has grown into an exciting and thriving business.

Starting on the markets back in 1973 by the Williamson brothers when business was should we say a little ‘Del Boy’. The brothers were very pleased to move onwards and upwards when they moved into their first warehouse building in 1976 adding cash and carry alongside the retail.

Over the next few years the business moved on quickly, expanding into new premises and being driven by the brothers’ passion for their product and desire to see the business grow.

The business is still in the Williamson family today and enjoying yet another phase of growth being driven by the next generation. You will now find WMSC brands stocked in over 800 stockists throughout the UK and Ireland. An expansion into Europe, concessions and a growing web site has also seen further growth. Everyone at WMSC is excited about what the next 45 years will bring. So why not join us on this exciting adventure.