The West Midland Shoe Company Ltd are committed to fulfil the regulations by the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. WMSC takes the privacy of its users seriously. We treat all your personal information as confidential whether this be through using the website, email or over the phone.

When you purchase from us, you are entering into a contract with us. The only details we hold are those you provide us with. All details you provide when purchasing from the website are held on our secure server platform in accordance with GDPR outlines. Once we have received your personal data, we will use strict procedures and security features to try and prevent any unauthorised access.

What data do we collect from you?

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  •  Identity Data includes first name and last name.
  • Contact Data means the data we use to contact you including your billing address, delivery address, email address and telephone number.
  • Financial Data means the data we use to process your payments for your orders including your payment card details. We do not store or process your card details ourselves, they are processed and stored via one of our contracted third party service providers. We encrypt your payment card details in your browser and securely transfer this data to our relevant third party payment provider to process a payment.
  • Transaction Data means details about transactions you have made on our website including the payments to and from you along with other details of products and services you have purchased from us.
  • Technical Data means details about the device(s) you use to access our website including your internet protocol (IP) address, browser type and version, location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username (email address) and password, your login data, purchases or orders made by you, your interests, preferences, and feedback responses.
  • Usage Data includes information about how you use our website, products and services. This includes your browsing patterns and information such as how long you might spend on one of our web pages and what you look at on our website, the click stream to and from our website, page response times and page interaction information such as scrolling, clicks and mouse overs.
  •  Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations.

How we use your data?

We may disclose your personal information to third parties who perform roles on our behalf such as shipping, fulfilling orders, processing payments, carrying out promotional services or data management. We will only provide these companies with the information which they need to carry out their services and they will not be permitted to use the information for other purposes. You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law or to comply with any legal process, to prevent and detect fraud and to protect and defend our rights and property.

In detail your personal data is used for the following:

  •  Your contact details are needed to deliver your purchases to you. We’ve got to do this to perform our contract with you.
  • Send you service messages by email or text such as order and delivery updates. These will be directly from WMSC or from a 3rd party carrier that we use.
  • Fraud prevention and detection. It is essential to carry out security and credit checks to prevent and detect fraud against either you or WMSC.
  • Sending you information by email about our new products and services. We will only send these with your permission. You can opt out of receiving these emails at any time by simply sending an email to the appropriate brand email address found at contact us with ‘UNSUBSCRIBE’ in the subject field. We may use a 3rd party email company on our behalf from time to time.
  • Financial data to take payments and perform refunds if necessary. This may be shared with 3rd party payment providers such as PayPal and Shopify.

We need to process your personal information to provide you with the services of this business. By continuing to use our services, you are confirming that you have read, understand and accept this policy.

Our site may contains links to and from other websites. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the WMSC website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.
You can set preferences for how Google advertises to you using the {Google Ad Preferences page []}, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of the site, you are responsible for keeping this password confidential. Unfortunately, the transmission of information through the internet is not completely secure and although we do our best to protect your personal data, we cannot guarantee the security to our site. Any transmission is at your own risk.
From time to time, WMSC may need to contact you. Primarily, these messages are delivered by email and every account is required to keep a valid email address on file to receive these messages. These may be for order, delivery, product or promotional information. Once you have received your parcel, you can easily opt out of receiving further messages by emailing ‘UNSUBSCRIBE’ to the appropriate brand email address at the contact us section.
If you are still unsure about providing details over the internet through the website, please contact us on 01889 561790.
This policy was updated in March 2019.